The best real estate coaching programs + how to choose

Whether you need support with mindset, lead generation, team building, CRM management, or all of the above — there’s an expert coach out there ready to help you face anything the real estate market throws at you.

But which coach is the right one for you? In this comprehensive guide, we’ll help you compare the leading real estate coaching programs in the industry today so you can choose the best fit for your business.

Amplified Solutions

Co-Founders: Lee Adkins & Joey Ahern

‍COO: Kris McDonagh

Key facts:

Lee Adkins& the Amplified Solutions team are certified Follow Up Boss consultants and real estate operations experts with experience helping teams scale to $65M+ in sales
The consultants at Amplified Solutions have a targeted focus on lead management, helping teams transform goals into systems and use data to measure success
Support includes weekly masterclass and masterminds, quarterly strategy sessions, on-demand access to standard operating procedures (SOPs), documentation, video content and more

Pricing: Starts at $2,000 per month with a 3-month minimum. They also offer a free assessment to help you pinpoint areas for improvement.

BrokerageUP!

CEO: Bernice Ross

Key facts:

Bernice Ross is a nationally syndicated columnist, author, trainer and speaker with over 20 years of real estate sales experience
She launched the Awesome Females in Real Estate conference in 2007 dedicated to helping women overcome challenges in leadership
BrokerageUP! offers comprehensive training and coaching custom designed for brokers and their agents

Pricing: One-time fee of $395 for agents and $1,495 for brokerages.

Buffini & Company

Founder: Brian Buffini

CEO: Dermot Buffini

Key facts:

Founded by legendary real estate agent Brian Buffini, Buffini & Company claims to be the largest coaching companies in North America
The company was founded over 25 years ago and has served over 3 million people in 37 countries
Offers three core coaching programs for agents at every level, plus a wide range of free resources and online training courses

Pricing: One-2-one coaching starts at $549/month and includes 2 coaching calls per month, access to a live and online community and a daily action plan customized to your goals.

By Referral Only

Founder/CEO: Joe Stumpf

Key facts:

Joe Stumpf specializes in helping real estate agents automate their marketing.
Coaching is delivered via a membership-based program, including a members-only community, on-demand access to training content, done-for-you tools and systems, accountability check-ins and more

Pricing: Schedule a tour of the By Referral Community via their website.

Cheplak Live

CEO: Jon Cheplak

Key facts:

Jon Cheplak started his real estate career in 1987 and is the former GM/EVP of a multi-state, multi-office company with a team responsible for $7.2M in annual GCI
Coaching is delivered by industry professionals that have delivered massive results as Team Leaders, Broker/Owners, and Executives, including Laurie Reader, Veronica Figueroa, Preston Guyton, Debra Beagle, Suneet Agarwal and more
Programs are hands-on with regular weekly calls designed to support clear action steps

Pricing: $997 per call with one of Jon’s Elite Coaches or $1,997 per call to coach with Jon, plus text and emails as needed.

💡BONUS: Hear from Jon Cheplak on working mastery of skills with your agents, enforcing standards, and reframing the way you think about your P&L

Actionable advice for an unstoppable real estate business

If you’re still not sure whether a specific coach is right for you, start by taking them up on a free consultation. Or take any available free or low-cost resources for a test drive before you commit to the full program.

Remember, the best real estate coach for you may or may not be the same one the agents you look up to are using. Look for someone who is aligned with your personal leadership style and business growth stage.

And for expert help at every step along the way, subscribe to the Team OS podcast. Every week, you’ll go behind the scenes as top-producing team leaders share everything they know about starting, growing, and optimizing a real estate team.

Grow your business one power task at a time. Grab our free guide and learn 9 proven performance habits for a powerful real estate action plan.